Selling products is one of the most important sources of income for a beauty center like yours. Apart from selling treatments, bonuses and packs that complete your client's experience in your center and guarantee your recurrence, you must bet on a product line that improves and enhances the effects of the treatments received and offers the client the possibility to continue taking care of yourself at home with professional cosmetic products.
We know that, sometimes, your assistants may hesitate to try to sell products to customers, but the truth is that, why fear or rush with something that is beneficial to the customer? Above all, the key is to train your sales team and always offer a positive speech that speaks of the multiple benefits of taking home one or more of your professional beauty products, occasionally accompanied by a discount or offer, to stimulate them. This is just a trick, but there are tons more! Today we will describe 5 great marketing ideas that are very easy to apply in the day-to-day of your salon, to increase sales of beauty products. Attentive!
Top 5 Marketing Ideas for your beauty center
1. Prepare baskets with a product kit for each type of service or customer:One way to stimulate your sale is to create 4 or 5 baskets with the perfect products, personalized for each service or type of client, and design promotions to increase their attractiveness. For example: Hair hydration kit: shampoo, cream and keratin intensive treatment capsules.Facial beauty kit: firming day cream, hydrating mask and hyaluronic acid serum.Body care kit: moisturizing lotion with shea, body scrub and nourishing hand cream.Maintenance kit for gel manicures.
2. Work with a management software that relates services to products and reminds your assistants to offer a product to a client:
for example, with your professionals will have it easier than ever to cross-sell to your clients, with products related to the one they have just made. With the ticket open, they will be able to see in the system what products they can recommend to your customers. An example of this could be the following: imagine that your client has just had your beauty ritual 'Fresh skin in Spring', consisting of a 'deep facial cleansing + glycolic acid peeling + hydrating mask'. To complete and improve the effects obtained with this pack of facial beauty treatments, you can suggest the client the purchase of a moisturizer, a sunscreen and a cleansing tonic.
3. Arrange the shelves at eye level:
the way you show and display your products is also extremely important when it comes to selling products. This is a traditional marketing trick, but it works wonders! If we put the products we are most interested in selling at eye level, customers will see them first time, without having to search. When they pass by, are being attended to or while you are charging them, they will have products of their interest fully in sight. That is why, it is always interesting to distribute shelves, shelves and pedestals with products in different points of your beauty center (in the cabin, in the stalls, in the nail bar, in your shop window and in reception), always placed to that customers can see them perfectly from their point of view in the moment.
4. Don't confuse customers!
Create various exhibition stands with products of the same line and preferably, from the same family, accompanied by a small sign, specifying its name, what it is for, what its benefits are and its price. So your customers will know at all times what they are buying and what other products could complement the one they like.
5. The shelves are very clean and tidy!
Maintaining absolute cleanliness and order in the shelves where you display your products is essential. You can start from wooden shelves or shelves, placed on the walls of your center, and even have glass cabinets for the corners of your reception, but if you want to present a new product line, give importance and make it stand out from the rest, we recommend that you contact your suppliers and request the official exhibitor. You can place it on one of your most visible shelves or put it with a couple of sample products on the reception desk itself. Your clients will love it!
If you want to increase your sales, to these marketing ideas that we have given you, we would like to add this complete ebook. In it, we bring you new tricks, suggestions and tips, which will help you boost your sales and increase your income. Download it now and start applying these ideas now. Are you ready to revolutionize the management and marketing of your beauty center?
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